If your website doesn't match the business you've built, you're in the right place.
I see this all the time - brilliant women with incredible businesses and websites that don't match their expertise.
You hesitate before sending someone your link, apologise instead of being proud. You charge less than you should because you feel you don't look established enough online.
That disconnect? That's what I'm here to fix.
MY MISSIONEradicating website embarrassment, one business woman at a time
When your website matches your actual level of expertise, everything shifts. You charge more confidently. You attract better clients. You stop apologising and start celebrating.
And honestly? That's the whole point.
CLARITY FIRST • INTENTIONAL DESIGN • STRATEGY BUILT-IN •
CLARITY FIRST • INTENTIONAL DESIGN • STRATEGY BUILT-IN •
Hi, hello, salaams! I'm Naima 👋🏾
Frontend developer turned Squarespace designer.
I've been building websites since I was nineteen. First for fun - shoutout to Weebly and my imaginary charity website for an orphanage I'd dreamt up (yes, really). Then I got serious, studied IT, and ended up at Net-a-Porter as a frontend developer.
Three years of building e-commerce sites that had to work flawlessly on every device, handle millions in transactions, and never break.
And that’s when I realised: I loved the creative problem-solving of web design way more than corporate tech life. The strategy. The psychology of why people click. Making something both beautiful and functional.
So I started Kei Digital to work with women building businesses they actually care about.
What makes me different
The Kei Digital Factor
I'm both technical and creative.
Designers can often do one or the other, not both. I can troubleshoot your CSS and tell you why your homepage messaging isn't converting. I speak fluent Squarespace but explain it to you in plain English (no "leverage your digital presence" nonsense).
I only take 1-2 projects at a time.
Design factories charge less but you're client #47. Big agencies charge more but you get juniors doing the work. With me, you get my full attention. Which sometimes means there's a waitlist, but also means you're not competing for my time.
I train you to be independent.
I want you confident and capable so you don’t have to rely on a designer and you can make those small changes yourself. Every client gets a custom training wiki showing them how to update everything themselves.
When I’m not fixing websites
I'm split between Dubai and London with my little family of 4.
When I'm not designing websites, I'm reading murder mysteries, managing kid chaos, or obsessing over design even when I'm supposed to be off the clock.
(I can't turn it off. I'll notice if a restaurant menu has bad hierarchy or if a shop uses three different fonts. It's a blessing and a curse.)
And yeah, I'm that girl who'll DM strangers if I spot spacing issues on their sites. I can't help it - I'm the oldest of 7 girls and a girl's girl who genuinely wants to see women succeed online.
That obsessive attention to detail? It goes into your project too.
It's time to stop apologising for your website.
Let’s jump on a call. 20 minutes. No pressure. I'll tell you honestly which option makes sense for your business (even if it's not working with me).