Case StudiesWebsites I've made for women who needed their online presence to finally match their actual business
Different businesses, different industries, but all in the same situation: brilliant women who needed websites that didn't make them cringe.
CUSTOM SQUARESPACE WEBSITE | HIGH FIFTEEN
From 6-year-old DIY site to one her peers use as a template
Boutique consultancy doing inclusive high performance work across Europe and the US. She'd DIY'd her website six years ago when she was just getting started.
Six years later, the business had completely evolved. The website hadn't.
After we launched, she told me peers were using her site as a template for their own (which, honestly, is one of the best compliments). But the thing she said that stuck with me was that she felt like she owned her services better after the redesign. Like seeing it all laid out properly helped her see what she'd actually built.
CUSTOM SQUARESPACE WEBSITE | THE FUTURE KIND COLLECTIVE
From existing Wix website to one that actually converts
Alicia and Nat run a culture consultancy. They had a website on Wix, but it wasn't really working for where the business actually was. The conversion wasn't great, and the positioning felt off.
We redesigned it to align with where they'd grown to. Now they've got a site that converts better and - this is my favourite part - they've been tweaking it themselves as they keep growing. Which is exactly how it should work.
CUSTOM SQUARESPACE WEBSITE | HEARTS & DOODLES THERAPY
From brand new practice to 10 client inquiries in month one
Brand new therapy practice focused on culturally sensitive therapy. She needed a website that would actually bring in clients, not just exist as a placeholder.
10 client inquiries in her first month. No paid ads, just her Instagram bio link.
Her reaction when she told me: "Wait, people found ME? And booked?"
(Yeah. That's what happens when your website actually works.)
CUSTOM SQUARESPACE WEBSITE | HANNAH MICHELOTTI
From 90% bounce rate to constant compliments
Public speaking coach for corporate employees in the US.
Hannah's description of her old site: "half-alive Frankenstein roadkill" with three fonts, two different branding palettes, and pages that led nowhere. Her bounce rate was 90%. People were landing and leaving within 36 seconds.
On launch day, bounce rate dropped to 70%. Time on site jumped to over 2 minutes. Now she gets compliments on her site instead of apologising for it.
CUSTOM SQUARESPACE WEBSITE | RIVERGATE COLLEGE
From needing to look legitimate to actually looking legitimate
Online college offering flexible, accredited teacher training in the UK.
They needed to meet regulatory requirements and look legitimate - not in a fake way, but in a "we're a real, established institution you can trust" way. The kind of site that makes people feel confident enrolling.
Still in pre-launch (so no results to share yet), but the site does what it needs to do: positions them as credible and professional from day one.
Launching soon